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Episode 4: You Don't Need to Niche Down. Do This Instead.

Dec 15, 2020

If you are struggling to pick the right niche, or really stand out in the one you want to be in, keep listening.

Even tho all the marketing gurus tell you you HAVE to pick a niche in order to be successful, I believe that is completely false.

In this episode, I am sharing why you don’t ACTUALLY have to niche down, and what to do instead!



  • The problem with niching down that most entrepreneurs are making
  • Why picking a niche is actually not as important as you think
  • How some of the most successful entrepreneurs don’t have a “niche” at all
  • And my gold mine philosophy for narrowing down your perfect potential client

When you finish listening, take a screenshot of you listening on your device, share it to your Instagram stories and tag me, @jess.oconnell_ ! 

Slide into my DMs, I’d love to hear what your biggest takeaways are!

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