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How to Sell like Chick-fil-a

Giving free value feels really good to me. It makes sales easy and fun, plus it gives people a taste, before inviting them to buy the sandwich. 


So how do you avoid someone standing outside asking for more and more free nuggets? 

You don’t. But you have to trust that at some point, when that person is ready, they will buy the sandwich. And if not, you at least made a difference for them, and that is enough. 


Since you don’t have a literal chicken restaurant (or maybe you do, no judgment) how do you do this? 

-Give nuggets of value for free with content

-Free trainings like webinars of 3 day challenges

-live streams

-Youtube, podcast, etc


This value packed content not only establishes you as an authority, it builds trust and helps people know and like you (the 3 must haves in a sales relationship). 

Ask yourself these questions:

- What does my ideal client need to see to know me, like me and trust me?

-What are their biggest...

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5 Steps to your Next Level Self

Your identity isn't fixed. You have the ability to change your identity and shift out of the identity that is no longer helping you achieve your goals.


There are 5 key pieces that come into play when we talk about your identity. These pieces are your environment, your behaviors, your beliefs, your values, and your identifiers.

In order to change who you are, you might try to change starting at the bottom with our environment. This is the place I see people start all the time. In order to really make change, though, you have to change your identity- if you continue to refer to yourself as one thing or another, then you're not going to make lasting change. We have to start with changing our identity.


I believe that the key to changing your identity starts at the top. When you start with changing your identity, there's a few different things you need to do. The first thing you're going to do is start by writing down the things that the next level version of...

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Ditch your Vision Board (and do this instead)

If you’ve been around the internet for a minute, you know that vision boards are the best thing since sliced bread. Every year, we whip out our poster boards, our torn up magazines, and start creating these elaborate boards with our dream bodies, dream vacations, dream cars and dream homes. We finish up our craft project and stick it on the wall, only to keep NOT achieving the dreams on that board. Then by the middle of the year, we start to compare our life to the imaginary dream life we cut out months prior, and by the end of the year we are exactly where we were last year, but feeling even further behind based on the standard we set one year before. 


Sound familiar? 


Even if it’s not that dramatic, most people compare their daily life to that of their dream reality, and feel like they aren’t measuring up. And every year they still don’t have the dream house/ car/ vacation/ body they feel even worse about themselves, and like they...

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3 ways to identify your ideal client

If you are still sending DMs to strangers inviting them to join your upcoming bootcamp, you are following outdated methods of marketing that simply no longer work in 2019. And the people who ARE seeing success with this are doing so because they have very large networks of people who see them as an authority. When someone who follows them (and likely has for a long time) gets a message from them, they feel special and excited for the opportunity. But when someone who just started following you, and likely doesn’t consider you an authority gets a message from you, it feels spammy and like you just want to sell them something. The reason it works for them is they have spent years building themselves up as someone who is KNOWN for something. This same tactic simply doesn’t work for newer coaches (or lesser known ones) because you just don’t have the influence. Yet.

Now this is not to say that there isn’t a RIGHT way to DM your followers, and that is...

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How to find clients who are ready to invest.

I spent years SEARCHING for people who had the money to buy my offer, but all I could seem to find were broke people who weren't ready. Most days I couldn't even seem to get them to commit to my FREE stuff!
You too?
I really dug into this and why I was bringing this into my life, and was able to turn it around. I went from struggling to sell something priced at $39 to consistently selling out my $497 offer every month.
Here are the 3 things that changed.
1. I started talking to the people who were ready to commit, not the ones who were struggling. Look at your messaging. Who are you calling in? The people who are stuck, broke and frustrated? Or the people who are determined, empowered and ready? Chances are, the first one whether you mean to or not. We THINK our ideal clients are the ones who are at the bottom of the hole. The people who NEED our help, but maybe aren't ready to receive it. We speak to their pain, but that's all they can see...
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Let go of the fear and embrace the suck!

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listenhere. 

The fear of starting keeps a lot of people from getting started in the first place. If that’s you, you are in the right place. It is important to get started anyway, even if you are terrified of having to learn something new and, of course, are afraid to fail. 

Don’t be afraid to suck. This fear keeps people from starting. But be real, of course you are not going to be perfect at something new when you are doing it for the first time. Think about kids—they are always terrible at things they are learning. And that’s okay! No one is going to hate you because you were bad at something at the beginning of learning something new. For the first 20-25 years of your life you learn consistently, but then we stop putting ourselves in these learning situations. Keep putting yourself in those learning situations, be bad at it for a little bit, be uncomfortable,...

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5 steps to Start Something New

Starting new things can be exciting but also really scary. For a lot of people, that fear of the unknown can keep them from taking action. 

As someone who has started a lot of things, I want to share with you my best tips for getting over the fear and just starting the thing! 

1. Decide

That seems so obvious but really making the decision that you are going to do something is really powerful. How many times have you let something die at wanting to do it? 

When you decide, you get past that first hurdle and start taking action. If you're not sure how to get to that point, I recommend telling a friend. Having someone to keep you accountable to your goal can help you stick to it, even if you don't feel like it!

2. Make a plan

Now that you've made the decision, the next step is to map it out! What is the first thing you need to do make progress? And the thing after that? Map out your first 10 steps, and set a timeline. Is there anything you need to do...

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Fearless Podcast Episode 04: Brazen and Brave with Kelley Rowland

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listen here.

Welcome to the Fearless Podcast! In this interview with Kelley Rowland, three main themes are to stop being small, follow your passions, and be brave. In this episode, Jess and Kelley talk about how much their lives have changed in the last six months after they stopped letting fear run their lives and they took steps to live out their passions.

A little about Kelley:  

It takes not being sorry for your dreams, not playing small, being bold, and just going for it. That’s what Kelley’s message is about. Don’t be afraid if you get all the way to rock bottom before you start making these shifts. That is not uncommon and a lot of people find themselves in a tough spot before they realize where they are at and that a change really needs to be made.

Kelley dives deep into two shifts she made in her: when she started her podcast and when she...

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3 steps to crafting a Stand Out Brand Identity

Take this one step further by downloading my Brand Identity Worksheet here

When you start a business, you probably do so based on one of your passions, and share content around that passion as a means to add value and advertise for your business. But one things most business owners are getting wrong is that they are not looking at their brand as a whole.

Today, more people make purchasing decisions because of WHO they are doing business with, not what they are buying. This is especially true if you are not offering an uber unique one of a kind item that people can ONLY get through you, (i.e. all of us.)

Joe who sells jackets made specifically from his goat Jenny's fur (called Jenny's Jackets) has a pretty good foothold on his market, as he is extremely specific, but the rest of us need to stand out. This is where Brand Identity comes into play.

It's more important than ever to stand out in a noisy social media world. To decide who you are, and who you...

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Fearless Podcast Episode 03: Pivot!

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listen here.

Welcome to the Fearless Podcast! In this episode, Jess shares about how she pivoted her business to stay aligned.

Jess used to write a health and fitness blog then moved to coaching with Beachbody before moving to coaching entrepreneurs. Each pivot came when her current business approach no longer felt aligned with her passions. And there is nothing wrong with that! As humans we are constantly growing and evolving, so our businesses should as well.

Your seasons of life naturally play a role in the alignment of your business, so if your business is no longer fully aligned, it might be time to pivot or make a change. You can make adjustments to your business as your interests and passions change. For example, if you own a health coaching business and focus primarily on exercise and then get injured, it would be natural and in alignment to move to nutrition-based coaching...

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