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3 ways to identify your ideal client

If you are still sending DMs to strangers inviting them to join your upcoming bootcamp, you are following outdated methods of marketing that simply no longer work in 2019. And the people who ARE seeing success with this are doing so because they have very large networks of people who see them as an authority. When someone who follows them (and likely has for a long time) gets a message from them, they feel special and excited for the opportunity. But when someone who just started following you, and likely doesn’t consider you an authority gets a message from you, it feels spammy and like you just want to sell them something. The reason it works for them is they have spent years building themselves up as someone who is KNOWN for something. This same tactic simply doesn’t work for newer coaches (or lesser known ones) because you just don’t have the influence. Yet.

Now this is not to say that there isn’t a RIGHT way to DM your followers, and that is...

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How to find clients who are ready to invest.

 
I spent years SEARCHING for people who had the money to buy my offer, but all I could seem to find were broke people who weren't ready. Most days I couldn't even seem to get them to commit to my FREE stuff!
 
You too?
 
I really dug into this and why I was bringing this into my life, and was able to turn it around. I went from struggling to sell something priced at $39 to consistently selling out my $497 offer every month.
 
Here are the 3 things that changed.
 
1. I started talking to the people who were ready to commit, not the ones who were struggling. Look at your messaging. Who are you calling in? The people who are stuck, broke and frustrated? Or the people who are determined, empowered and ready? Chances are, the first one whether you mean to or not. We THINK our ideal clients are the ones who are at the bottom of the hole. The people who NEED our help, but maybe aren't ready to receive it. We speak to their pain, but that's all they can see...
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Let go of the fear and embrace the suck!

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listenhere. 

The fear of starting keeps a lot of people from getting started in the first place. If that’s you, you are in the right place. It is important to get started anyway, even if you are terrified of having to learn something new and, of course, are afraid to fail. 

Don’t be afraid to suck. This fear keeps people from starting. But be real, of course you are not going to be perfect at something new when you are doing it for the first time. Think about kids—they are always terrible at things they are learning. And that’s okay! No one is going to hate you because you were bad at something at the beginning of learning something new. For the first 20-25 years of your life you learn consistently, but then we stop putting ourselves in these learning situations. Keep putting yourself in those learning situations, be bad at it for a little bit, be uncomfortable,...

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5 steps to Start Something New

Starting new things can be exciting but also really scary. For a lot of people, that fear of the unknown can keep them from taking action. 

As someone who has started a lot of things, I want to share with you my best tips for getting over the fear and just starting the thing! 

1. Decide

That seems so obvious but really making the decision that you are going to do something is really powerful. How many times have you let something die at wanting to do it? 

When you decide, you get past that first hurdle and start taking action. If you're not sure how to get to that point, I recommend telling a friend. Having someone to keep you accountable to your goal can help you stick to it, even if you don't feel like it!

2. Make a plan

Now that you've made the decision, the next step is to map it out! What is the first thing you need to do make progress? And the thing after that? Map out your first 10 steps, and set a timeline. Is there anything you need to do...

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Fearless Podcast Episode 04: Brazen and Brave with Kelley Rowland

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listen here.




Welcome to the Fearless Podcast! In this interview with Kelley Rowland, three main themes are to stop being small, follow your passions, and be brave. In this episode, Jess and Kelley talk about how much their lives have changed in the last six months after they stopped letting fear run their lives and they took steps to live out their passions.

A little about Kelley:  

It takes not being sorry for your dreams, not playing small, being bold, and just going for it. That’s what Kelley’s message is about. Don’t be afraid if you get all the way to rock bottom before you start making these shifts. That is not uncommon and a lot of people find themselves in a tough spot before they realize where they are at and that a change really needs to be made.

Kelley dives deep into two shifts she made in her: when she started her podcast and when she...

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3 steps to crafting a Stand Out Brand Identity

Take this one step further by downloading my Brand Identity Worksheet here

When you start a business, you probably do so based on one of your passions, and share content around that passion as a means to add value and advertise for your business. But one things most business owners are getting wrong is that they are not looking at their brand as a whole.

Today, more people make purchasing decisions because of WHO they are doing business with, not what they are buying. This is especially true if you are not offering an uber unique one of a kind item that people can ONLY get through you, (i.e. all of us.)

Joe who sells jackets made specifically from his goat Jenny's fur (called Jenny's Jackets) has a pretty good foothold on his market, as he is extremely specific, but the rest of us need to stand out. This is where Brand Identity comes into play.

It's more important than ever to stand out in a noisy social media world. To decide who you are, and who you...

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Fearless Podcast Episode 01: Being fearless doesn't mean never being afraid

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listen here.

Welcome to the Fearless Podcast! We are so glad you are here. In this first episode, you will get an introduction to Jess O’Connell's background and what it means to be fearless.

 A little about Jess:

  • Her first experience receiving public attention brought a lot of fear, so Jess had to learn how to become fearless.
  • She claimed the mantra “I am fearless.”
  • She reflected and took steps to stay aligned with her authentic self in each season of her business.

Sometimes you have to let go of things in order to move forward…and that will be a recurring theme in this podcast! Make sure to continuously reflect on where you are now because that is constantly changing.

What does it mean to be fearless? In this episode, Jess tackled the common misconception that being fearless means that you do not care what other people think…because of course you care!...

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Fearless Podcast Episode 03: Pivot!

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listen here.

Welcome to the Fearless Podcast! In this episode, Jess shares about how she pivoted her business to stay aligned.

Jess used to write a health and fitness blog then moved to coaching with Beachbody before moving to coaching entrepreneurs. Each pivot came when her current business approach no longer felt aligned with her passions. And there is nothing wrong with that! As humans we are constantly growing and evolving, so our businesses should as well.

Your seasons of life naturally play a role in the alignment of your business, so if your business is no longer fully aligned, it might be time to pivot or make a change. You can make adjustments to your business as your interests and passions change. For example, if you own a health coaching business and focus primarily on exercise and then get injured, it would be natural and in alignment to move to nutrition-based coaching...

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Fearless Podcast Episode 02: Hack your motivation with Dennis Timpanaro

Listen to the Fearless Podcast wherever you listen to your favorite podcasts, or you can listen here.

Welcome to the Fearless Podcast! In this interview with Dennis Timpanaro we dive in to learning, motivation, and how to become successful.

A little about Dennis:  Dennis has a seemingly endless supply of motivation. He’s an entrepreneur, former world-ranked archer, and founder of GOtivation. Dennis loves meeting new people and is happy to share his crazy life experiences ranging from the 2016 Olympic Trials, career as a global director at McDonalds, and years of consulting. Dennis lives just outside Chicago. He can often be found playing Nintendo with his 6-year old son, telling dad-jokes to his newborn daughter, trying new foods with his wife, and growing exotic vegetables.

When is the last time you learned something brand new from scratch? In reality, most people stop learning consistently as they get older, so you want to actively make sure you keep...

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What's keeping you safe is keeping you stuck.

What is keeping you safe? Is it a job you hate that feels stable? A body you don't love, but feels comfortable? Maybe its playing safe in your business because growing is unknown, and that in itself is scary.

We tend to hold tight to the things that make us feel safe, even if they aren't serving us. And often the thing that is keeping us safe, is really keeping us stuck.

This is a realization I came to about 6 months ago. It had been in the back of my mind for a while, not really feeling aligned to what I was doing as a fitness coach anymore, but it was a business I had put a lot of time and energy into, and leaving it felt impossible. Not just because of the financial security, but the predictability. The devil you know. But I kept feeling deep in the pit of my stomach that this was not meant for me anymore.

Have you ever felt that? This gut feeling that something just wasn't right? But the idea of making a change scared the crap out of you?

I believe we are given these gut...

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