The day my husband lost his job, was the best day of my life.
Sitting in the driveway, at rock bottom, I knew everything was about to change. I couldn't quite explain it, but in that moment I knew it. And it did.
After years of barely making ends meet, life threw us a curveball that set us in an entirely new direction. Up until that moment, we had been letting life happen TO us, but just a second, everything changed.
I decided to no longer let anyone else be in control of our circumstances. Of our safety. It was in that moment that I decided I was no longer content playing small, and that it was up to me to change our future.
Rock bottom would be the foundation on which we'd rebuild our life.
After 3 months of trying to figure out what's next, it hit me, and I had an idea I just couldn't shake. Now that I understand more about Human Design, I recognize that feeling as my intuition speaking to me, loudly.
And in that moment, with nothing to lose, I decided to listen.
I launched my business 3 days later.
After a messy free challenge, and a duct tape offer, my business was born. My first launch generated $1500 in revenue, and it was exactly the proof I needed to go all in. I knew this was what I was meant to do.
After 6 months of hard work and hustle, I found myself generating 10K months (that magical number) but I hated everything about my business. After launching no less than 10 programs in that 6 months, I was spinning so many plates, trying to keep it all going, terrified to let one stop.
My relationship with my husband was on the rocks, who was driving uber at night after working all day to give me the space to pursue my dream. My kids hardly knew me, despite being a stay at home mom of 2, hustling between naps and snack time. Something had to give.
If this is what it took to be successful, maybe I didn't want it.
That was when I did something crazy. I shut down all but one of my offers, and went all in. I dedicated myself to making THAT offer as profitable as possible before starting anything else new. And it worked.
By the end of my first year in business, I had my sanity back, and we hit my goal of $100,000 in my first 12 months. $106,000 to be exact.
In 2020, I decided to pivot my business, and start serving a more aligned audience. One launch at a time, I narrowed my focus and completely re-built my business in a new niche. Using the lessons I learned from year 1, I went all in on one program, one signature transformation, and it paid off.
My first launch of that program in January 2020 generated 10K in revenue. My second launch in August 2020 generated 70K. I knew I was onto something.
The biggest difference between the two? I followed the process I teach in the Aligned Launch Formula ™.
Now I help my friends and clients do what I did, create more revenue with their launches so they can get out of the cycle of feast and famine in their business, and start creating stacked launch revenue in their business.